Elvis: The Peanut Butter Cup

Four different Elvis wrappers will be made: Vegas Elvis and rockabilly Elvis for the standard cups, Hawaii Elvis for the “King Size” cups, and ’68 Comeback Elvis will adorn mini-cup wrappers.


“Brandon Solano, marketing director for Reese’s, says the brand is betting big on the King: 50 million Elvis Cups and 100,000 store displays are being created in the biggest promotion in Reese’s history, he says. Reese’s has even decked out Kevin Harvick’s #29 NASCAR Reese’s car with “Elvis all over it” for an upcoming race.”

Four different Elvis wrappers will be made: Vegas Elvis and rockabilly Elvis for the standard cups, Hawaii Elvis for the “King Size” cups, and ’68 Comeback Elvis will adorn mini-cup wrappers.

Elvis: The Peanut Butter Cup