Sick of stout? Lackadaisical about lager? Burnt out on Belgian ale?
Have no fear, courtesy of Anheuser-Busch, there are some new Buds for you!
By the end of the year, Anheuser-Busch will introduce 60 new products, nearly doubling its current number of 68. If you’re like us, then you probably: A) didn’t even know that there were that many A-B products on the market and B) can’t even imagine what the new products will be.
Well, here are some of the newest (and more puzzling) developments in alcoholic technology.
• Cheleda: a mix of Clamato and Budweiser.
• Bud Tea: an alcoholic tea-based beverage
• Red Bridge Sorghum Beer: a gluten-free beer made with sorghum (a species of grass raised for grain that may contain cyanide)
• The expansion of its line of “Peels”: 5% premium malt beverages with fruity flavors, like cranberry peach
Real men of genius, wherefore art thou?
A-B New Product Assembly Line Goes into Overdrive [Brew Blog, via The Grinder]
