Amuse Bouche: What’s Up With The Baconator Ads?

We’ll admit it. We can’t stop thinking about The Baconator. In the throes of our obsession, we turned, as we so often do, to YouTube. We watched the ad for the titular burger and we have one very important question:

Why are there no women in the ad? Can’t a girl be crazy for an artery-clogging burger? We get that the joke of the ad is that there are men’s faces on teenage girl’s bodies. (Oh, the hilarity!) Would it have killed them, however, to include at least one woman who’s psyched to get herself some treyf goodness? We haven’t been this annoyed since we read this piece in the New Yorker where the owner of a Manhattan restaurant featuring waitresses in bikinis claims that his restaurant is a haven for feminists because “We have a section that says ‘simply grilled,’ because women don’t like to eat sauces the way men do. They’re watching their weight more often.” This is actually even more ridiculous than claiming that women don’t want too much garlic flavor. The underlying message in all of these examples (as well as this ad, which we’re still mad about) is that women prioritize low-fat foods over foods filled with flavor and that is just plain wrong. Not all women are sitting around calculating how many calories are in their chopped salad and, you know what? Nor should they be. Eating a Baconator doesn’t make you less feminine, just as eating a salad doesn’t make you less of a man. Eat what makes you happy.

Baconator Mania! [YouTube: rkrouse007]
In The Zone [The New Yorker]
I Am Man - Burger King [YouTube: feeteh]

Amuse Bouche: What’s Up With The Baconator Ads?