In spite of what our awful vision and predilection for early bedtimes would have you believe, we’re not actually that old. In fact, we have yet to encounter our official quarterlife crisis. We’re hip to what the kids like. We use MySpace, even though some of the graphics give us a headache. We are, perhaps, undermining the point we’re trying to make, which is this: we should be able to understand most technological innovations. And yet! Taco Bell’s new advertising concept leaves us totally baffled.
From what we can gather, it seems that the company is holding “virtual auditions.” Apparently, you can go onto Gizmoz and create an avatar. We sort of understand what that means, even if we don’t quite know why that avatar on the Gizmoz page is staring at us all funnylike. Anyways, after you create an avatar, you can record a fifteen second voice audition. Taco Bell and MTV will then choose one avatar to star in…wait for it…a Taco Bell “avatarsment” that will air on MTV. So, basically, you could be sort of kind of famous…as an animated character. Huh. That seems…nonsensical. We have to go lie down now. Our head hurts.
Taco Bell Partners with Gizmoz and MTV to Launch Virtual Casting Call [QSR Magazine]
Gizmoz [Official Site]