but geared towards encouraging actual meet-up groups to create a context for regular drinking (and overdrinking) of the product. It’s also very web 2.0, what with its pretty graphics, blogs, and Yale Art History major CEO.
Meanwhile, their Little Black Dress Wine Club, which seems to be designed for semi-urban women in their 30s to booze it up together without the pretense of other activities or the uncertainty of choosing their own bottles, is holding a “private launch” tonight at the East Bank Club Roof Terrace. We don’t know what’s so private about it if you can pay $75 at the door ($60 in advance) to attend, but so what. It starts at 6:30pm, hors d’oeuvres will be served, and oh yes, there’s a dress code: little black dresses for the ladies (duh) and “business chic” for the men. Ah, so men are invited, too. Really, given the focus of the club, the men should be required to wear little black dresses, and let in for free if they do so. Charmingly, the event’s net proceeds benefit Hubbard Street Dance Chicago, because like they say, charity begins at the bottom of a bottle.
Little Black Dress Wine Club Blog [Official Site]
[Photo: a little black dress, incomplete without little black gloves, from the blog]