Coca-Cola has decided to give their cans a redesign. The new and improved Coke cans, sure to make their way to your favorite pizzerias and supermarkets shortly, are dispensing with the fancy multiple typefaces and multiple colors of ink and oho-so-chic fake water droplets. The idea, as advertising bloggers Under Consideration see it as a “confident design” that indicates their belief in the “pure equity” of Coke products. But what have Coke cans looked like over the years? We think you should find out.
The Real Thing. Really. [Under Consideration]