Whole Foods, everyone’s favorite organic food mega chain, just opened a branch in London. It’s their first overseas location, and—hey! Their complaints are just like ours. You see, the food is overpriced there too:
But …well, I’m just a bit ambivalent about it. I’ve been to several of their stores in America, and they are great - but then, they have brands we don’t have, labels we don’t recognise. Which automatically makes things seem more exciting (the converse is presumably true, though it’s hard to imagine anyone visiting this country getting a thrill of excitement from a bottle of HP Sauce). I can happily while away the hours in New York’s Union Square branch, people-watching with a smoothie. But somehow the Kensington location just reinforces the fact that this is wholefood for people with very whole bank balances.
Whole Foods Market: a missed opportunity [The Guardian]
[Photo via Ian West / PA]