We just checked out Dunkin’ Donuts brand-new D Stop section on their website. D Stop is a collection of Dunkie’s-based videos, games, quizzes and screensavers. Some highlights:
•Both storytelling videos (It Goes Without Saying and The Legend of the Niknuds) are fairly cute and entertaining, certainly more so than the Rachael Ray ad for the company that’s been polluting the airwaves (after reading a recent profile of Ray in People Magazine (we are very lame sometimes), we were surprised to realize that she seems like kind of an awesome person, but her food persona still bugs).
•The other video section, Meg’s Minute, is a bit of a hot mess. Meg seems very helpful, but the line delivery ranges from stilted to unintentionally hilarious.
•For reasons unknown, the Dunkin’ Diagnosis game wasn’t working properly when we tried to play.
•The funniest part of the site hands-down? The entertainingly silly FAQs.
Overall, the site may or may not be helpful for selling donuts (we did think quite a bit about how we want a chocolate cruller (which, by the way, we absolutely refuse to call a chocolate stick on the grounds that it sounds like the basis for an R. Kelly song about bakeries), but that’s pretty much always what we’re thinking about), but it’s definitely good for some procrastination.
D Stop [Dunkin’ Donuts]