We went to the Pinkberry site to see how the bi-coastal yogurt slinger is dealing with a lawsuit claiming its star product comes from some sort of dry-powder mix. And now we can’t concentrate, on this or anything else, because of the Pinkberry song. “Sorry, ice cream,” raps a petulant, girlie voice, “but I’m thinking of a different dessert.” And off we go: “Succulent mango! Tangy kiwi! It’s an obsession! Simple and delightful! And guilt-free! Yummy!” The lyrics, which sound translated from Japanese or Martian, ride a kind of reggae-lite beat that wouldn’t be out of place on a Lily Allen number (the singer is actually, and awesomely, the Lady Tigra, of L’Trimm fame). About as far from a focus-grouped jingle as you can get, the thing sounds like it was tossed together in two minutes during a bout of Pinkberry-induced brain freeze. Ad hoc remixes are already popping up on Web boards. Frozen yogurt? Milk powder? Who gives a crap, we’ve got a hit on our hands!
Pinkberry song [Pinkberry.com]