Carlo Petrini V. Ferry Plaza Farmers, Round One


We’ve got quite the controversy a-brewing in the Slow Food Nation.

Carlo Petrini, in his whirlwind tour of the Bay Area, was slated to sign copies of his bestselling book, “Slow Food Nation” at the Ferry Plaza Farmers Market. The pairing seemed like a natural course of events: the godfather of the slow food movement, signing the slow food bible at the slowest market in the country.

But unfortunately for Petrini, it turns out that farmers can read. And they read some of the mean things that Petrini wrote about the Ferry Plaza Farmers Market:

Among other things, [Petrini] called the prices “astronomical … boutique-y,” the market “extremely exclusive,” the farmers “all well-to-do college graduates” and the customers “either wealthy or very wealthy … most of whom seemed to be actresses” who showed off their vegetables “like jewels, status symbols.”One young farmer was singled out for confiding that he charged high prices so he could limit his attendance to twice a month, still support his family and spend hours surfing.


We’ve got quite the controversy a-brewing in the Slow Food Nation.

Carlo Petrini, in his whirlwind tour of the Bay Area, was slated to sign copies of his bestselling book, “Slow Food Nation” at the Ferry Plaza Farmers Market. The pairing seemed like a natural course of events: the godfather of the slow food movement, signing the slow food bible at the slowest market in the country.

But unfortunately for Petrini, it turns out that farmers can read. And they read some of the mean things that Petrini wrote about the Ferry Plaza Farmers Market:

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Carlo Petrini V. Ferry Plaza Farmers, Round One