Eater is reporting that Danny Meyer is preparing to start building a new restaurant at 100 Eleventh Avenue in West Chelsea, to be opened sometime in 2009. If true, color us unsurprised! When Danny Meyer tells you in an interview that “I haven’t opened a new restaurant since 2004. I just want to keep getting more deeply into the ones I do have right now,” take it with a grain of fleur de sel. You don’t get a world-class restaurant empire by showing your cards to everybody who asks.
Update: The hospitality king is sticking to his story: “This is not a deal I even knew we were contemplating,” Meyer tells us. “It’s unbelievable! I have a partner whose full-time job consists of looking for these projects, and this is not something I even remember us having a lengthy conversation about.”