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Real-Life Troy McClure Takes Beef Ethics to the Next Level



I’m Bill Kurtis. You may remember me from such films as …Photo courtesy A&E;
Since the death of Phil Hartman, no one besides Troy McClure has embodied the old-fashioned, stentorian-voiced announcer like A&E;’s Bill Kurtis. (It was Kurtis who narrated Anchorman — click here for a sound clip.) But what you may not know about the American Justice host is that he owns a huge cattle ranch in Kansas and that his all-natural, pasture-raised, purebred Hereford beef, marketed under the name Tall Grass Beef, will be available soon in New York.

Says Patrick Martin of Heritage Foods USA, who handles most of the city’s artisanal meat: “We consider it one of the purest, most ethical meat supplies in the country.” Ethical? “It’s just a hard-core all-natural product, from the way it’s raised, roaming freely its whole life, to the way it’s fed, to the humane way it’s slaughtered. No animals anywhere are treated better.” That’s all well and good, but what about Kurtis — is he as imposing in person as he is on TV? “He’s very intimidating,” Martin admits. “But his beef is very easy to love.” Said beef will arrive at markets in two weeks and should start showing up on Manhattan menus within a few weeks after that.


Related: Joe Bastianich Has a Hamburger Dream

Real-Life Troy McClure Takes Beef Ethics to the Next Level