The new Venice seafood project comes from Sunny Spot and littlefork owner David Reiss.
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This will be the ninth Bay Area location, and the fifth in town.
Gratis Michael Mina-engineered grilled cheese sandwiches are offered with a secret password.
The menu comes from Michael Mina, even if it's just a bunch of grilled cheese sandwiches.
They'll start with two, but there will be nine in various locations by year's end, and 100 within five years around the country.
They made it open just in time for the students coming back.
The burgeoning chain from Flip founder Jonathan Kaplan eyes its fifth location.
The Melt's third and latest location to open, at 345 Spear Street, is doing this same opening promotion.
Kauffman takes on the "new fast food."
The Foghorn Leghorn has Point Reyes blue and chicken.
They're also opening another one in Palo Alto.
Or, there's the convection oven method, used by American Grilled Cheese Kitchen.
"This really is a marketing business, and the product happens to be food. [Fast-casual dining is] a field so consumer-focused and so ripe for change ... We will market like any big fast-casual chain." Flip video founder-turned-restaurateur Jonathan Kaplan,...