Displaying all articles tagged:

The Launch

  1. NewsFeed
    Tailor’s Location No Longer a Well-Guarded Secret Could it be that our beloved godchild, Tailor, whose gestation we chronicled so patiently last year, is taking its first steady steps? After absorbing the blows of the blogosphere for its first months, it has made adjustments. First, mixologist Eben Freeman’s cocktail program acquired its own identity and made the downstairs bar a destination; then Sam Mason and Fran Derby got the message that nobody wanted to eat food the size of Kit Kats and expanded the portion size; and now, at last, Tailor has thrown in the towel on its pretense of low-key anonymity and put an honest-to-God sign up on the door. What’s next? Big-screen TVs? Once the philistines get ahold of you, there’s nothing left but prosperity and degradation.
  2. The Launch
    A Trip to Tailor, Camera in Hand Having documented nearly every stage of Tailor’s much-delayed development, we couldn’t very well pass up experiencing its promised joys. We attended last night’s soft opening, camera in one hand and Eben Freeman cocktail in the other. The official opening is tonight and more photos are after the jump.
  3. The Launch
    Sam Mason’s Tailor Revealed to the WorldIsn’t that just the way? Just weeks after we finally give up on Sam Mason, and then go on to have a little sport with him by way of his anonymously blogging portraitist, down comes the plywood on Tailor, with all systems apparently go for an August 30 opening. So reports one of Eater’s anonymous tipsters. But who are we to argue with their own eyes? BREAKING Plywood Alert: Sam Mason’s Tailor Revealed [Eater] Related: What to Read While You Wait for Tailor to Open — Sam Mason: The Novel Farewell, Sam Mason. Hello, Tailor
  4. The Launch
    Farewell, Sam Mason. Hello, Tailor It’s time we finally admitted it: Our winding journey with Sam Mason has come to an end. Construction crews told a Grub Street staffer that the Tailor people plan for an August 6 opening. There might be some truth to this: The date’s not all that far off from the official “mid-August” projection we were recently given, and frankly, we’d sooner believe the laborers than publicists nervous over a massively hyped opening day. And so, we present this album of the magical moments we shared with Mason as he chased the dream of Tailor. If nothing else, we’ll have the memories. Earlier: Sam Mason Has Maybe a Month or So to Visit Fire Island The Launch
  5. The Launch
    Sam Mason Has Maybe a Month or So to Visit Fire Island Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  6. The Launch
    Sam Mason Parties Like Rock Star, Gets MetaWelcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  7. The Launch
    Sam Mason Really Needed Those Fourteen Sakes Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  8. The Launch
    Sam Mason Knows an A-hole When He Meets One Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  9. The Launch
    Sam Mason Doesn’t Find Wine Intoxicating Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  10. The Launch
    Sam Mason Ogles Waitresses, Buys Tiles Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  11. The Launch
    Sam Mason Gets His Own Special Island Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  12. The Launch
    Sam Mason Joins a Molecular Secret Society Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  13. The Launch
    Sam Mason on the Sexiness of Japanese Steel Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  14. The Launch
    Sam Mason Needs Fifteen Women in Stilettos to Complete ConstructionWelcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  15. The Launch
    Sam Mason Puts Together His Crew, Decides How He Likes Them ApplesWelcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  16. The Launch
    Sam Mason: The Electrician Will Totally Be Done in Ten DaysWelcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  17. The Launch
    Don’t Think Sam Mason Doesn’t Know How Waiters Treat Their UniformsWelcome to the latest weekly installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.
  18. The Launch
    Sam Mason on Exorbitant Expenses and Why They Call It Spring StreetWelcome to the latest weekly installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the restaurant and lounge coming together on the corner of Broome and Spring Streets.
  19. The Launch
    Sam Mason and the Fabulous Egg Machine Sam Mason, the former star pastry chef at wd-50, will be launching his own restaurant and lounge, Tailor, at the beginning of March. In the weeks leading up to then, he’ll take us behind the scenes of a hot restaurant opening.
  20. The Launch
    Sam Mason: “It’s Like the Special Olympics”Sam Mason, the former star pastry chef at wd-50, will be launching his own restaurant and lounge, Tailor, at the beginning of March. In the weeks leading up to then, he’ll take us behind the scenes of a hot restaurant opening.
  21. The Launch
    Sam Mason Gets Some Important Advice and Thinks About Soundproofing Sam Mason, the former star pastry chef at wd-50, will be launching his own restaurant and lounge, Tailor, at the beginning of March. In the weeks leading up to that, he’ll take us behind the scenes of a hot restaurant opening.
  22. The Launch
    Sam Mason’s Plans on How to, You Know, Make Money Sam Mason, the former star pastry chef at wd-50, will be launching his own restaurant and lounge, Tailor, at the beginning of March. In the weeks leading up to this, he’ll take us behind the scenes of a hot restaurant opening.
  23. The Launch
    Sam Mason Devises Oddball Combos of Sweet and SavorySam Mason, the former star pastry chef at wd-50, will be launching his own restaurant and lounge, Tailor, at the beginning of March. In the weeks leading up to that, he’ll take us behind the scenes of a hot restaurant opening.
  24. The Launch
    Sam Mason Reckons With Garbage Sam Mason, the former star pastry chef at wd-50, will be launching his own restaurant and lounge, Tailor, at the beginning of March. In the weeks leading up to then, he’ll take us behind the scenes of a hot restaurant opening.
  25. The Launch
    Sam Mason on the Exhilarating Highs and Dastardly Lows of Opening a RestaurantSam Mason, the former star pastry chef at wd-50, will be opening his own restaurant and lounge, Tailor, at the end of February or beginning of March. As part of an ongoing series, Sam will write us period missives about what it’s like to be a young chef about to open up his own restaurant for the first time.
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