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Sobe

  1. Bad Marketing
    SoBe Lifewater Accidentally Reminds Customers How Awful It Must Be to Work atA “Help me trapped in SoBe factory” bottle cap joke isn’t going over so well.
    By Clint Rainey
  2. Sobe
    How to Survive the SOBE Wine and Food FestWe ask the experts about the best way to dodge the crowds and enjoy the food.
    By Beth Landman
  3. Intensity
    SoBe’s ‘Burger Bash 2012’ Menu Revealed!The most delicious lineup yet.
    By Alyssa Shelasky
  4. Slideshow
    Scenes From This Week’s Palm Beach Food and Wine FestivalThink of this as the posher, more exclusive version of the South Beach Wine and Food fest.
    By Beth Landman
  5. SOBE
    SOBE Report: Where Did the Chefs Eat?Even in the middle of the food fest, most chefs still found time to sneak away and try some new restaurants.
    By Beth Landman
  6. SOBE
    SOBE Report: Event OverloadA look at yesterday’s numerous parties.
    By Beth Landman
  7. SOBE
    SOBE Report: Day 2What went down at last night’s Bubble Q event.
    By Beth Landman
  8. Burger Bash
    Michael Symon and Marc Murphy on Their Bash-Winning BurgersThe chefs tell us how they won the cook-off.
    By Beth Landman
  9. Foodievents
    Score SOBE Burger Bash TixA second round of tickets will be released this weekend.
    By Alexandra Vallis
  10. Back of the House
    Meyer, McNally, Nieporent Respond to New NYC Food Festival The Times reported last week that New York will get its own Lee Schrager food festival this fall (as we predicted last year), but does the city’s food community really want one? We rang up a few people who we’d expect to be involved with such an event and got a mixed reaction.