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Simplypeeled

  1. Rebranding
    Simply Peeled Is Reborn As the Soft Serve Fruit Co.And its Fruizo frozen dessert will henceforth be known simply as Soft Serve Fruit.
    By Jenny Miller
  2. Neighborhood Watch
    The Bell House Hosts a Holiday Food Cook-off; Lunetta Runs a Late-Night RamenPlus: a new doughnut shop for Bed-Stuy, and George Keeley hosts a holiday party, and more in our daily roundup of neighborhood news.
  3. Openings
    First Look at Simply Peeled and Its Soft-Serve Frozen FruitThe latest frozen treat goes by the name of Fruizo.
    By Daniel Maurer