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Displaying all articles tagged:
Re Branding
the chain gang
Aug. 4, 2017
Dunkin’ Donuts’ Possible Name Change Insults Fried-Dough Lovers Everywhere
It’s unclear how this “reinforces” that the brand is a “coffee leader.”
By
Clint Rainey
failure to communicate
Nov. 14, 2016
Young Americans Are Dubious About This Paul Newman Guy’s Food Bona Fides
The actor’s famous brand is changing its messaging so more people will care.
By
Clint Rainey
Rebranding
Nov. 7, 2011
The Best Chocolate Cake in the World Is Reborn as ChocoBolo
With a new location on the Upper West Side.
By
Jenny Miller
Rebranding
Oct. 13, 2011
You May Now Address Bar Stuzzichini As Stuzzi
It’s a little bit easier to pronounce, no?
By
Jenny Miller
Truckin’
Oct. 7, 2011
Brunch Box About to Become Bandit
By
Jay Barmann
Beer Me
May 5, 2011
Prism Re-Brands to Distance Itself From the Tea Party Movement
The brewery says it never had any political aspirations for any of its beers.
By
Collin Keefe
Rebranding
Apr. 14, 2011
Simply Peeled Is Reborn As the Soft Serve Fruit Co.
And its Fruizo frozen dessert will henceforth be known simply as Soft Serve Fruit.
By
Jenny Miller
Rebranding
Sept. 14, 2010
Corn Lobby Pushes for ‘Corn Sugar’ Name Change
They figure that like calling prunes “dried plums” they might improve sales.
By
Jay Barmann