Chipotle Will Try Giving Its Queso Away for Free
But it will cost some self-respect — you must wear an ugly sweater.
By Clint RaineyBut it will cost some self-respect — you must wear an ugly sweater.
By Clint RaineyAn internal memo sent to employees says that “formal research” prior to the rollout showed “very different results.”
By Clint RaineyThe chain needs space on the line, but people aren’t loving the cheese dip so far.
By Clint RaineyThe chain brags that it’s whipped up the only queso in all of fast food that relies on “simple ingredients you’re likely to recognize.”
By Clint RaineyIt’s hiring executives from Arby’s and testing lots of gimmicky products.
By Clint RaineyThe company has run entire ads against the cheese dip, which is often full of preservatives.
By Clint Rainey“It speaks to the soul.”
By Chris CrowleyIt reportedly tested 20 versions of America’s simplest dip for this rollout.
By Clint RaineyThe restaurant reopens tonight.
By Sierra Tishgart