Displaying all articles tagged:

Public Relations

  1. Comebacks
    Subway Is Trying Really, Really Hard to Change the ConversationThe chain’s new advertisements play up the ideas of freshness and nostalgia.
  2. Beef
    Chef Joe Doe Speaks Out About the New York Dining CircusThe outspoken chef lets loose about bloggers, critics, PR, and his neighbor across the way, Prune.
  3. The In-box
    Introducing the $12,000 Caviar, Kobe, Foie, Truffle, Moose-Snout KnishIs it as luxe as the $1,000 sushi roll?
  4. NewsFeed
    Damn the Recession and Order a $1,000 Sushi RollNever mind our hypothesis that publicists are feeling the recession: High-ticket items are still a go-to gimmick.
  5. Beef
    Hell Hath No Fury Like an Irving Mill Flack ScornedIn this week’s magazine, the long-shanked Adam Platt takes his appetite to Irving Mill, a new haute barnyard venue that seems to take more than a few pages from Danny Meyer’s book. Platt doesn’t outright dismiss the place for lack of originality, but he’s keenly aware of the joint’s “carefully calculated” vibe, with a menu that’s “worthy and competent without being particularly daring or new.” In the end, he single-stars the Mill, noting that the “stolid cooking and the warm and cozy atmosphere” make up for the uninspired menu. Not a glowing review, but not a total rip, either. You might think only the most feverish members of the Greenmarket cult would find any real offense in Platt’s assessment — that is, until you check out the lively comments section, where something becomes very clear: The flacks hath been offended! To wit, a sampler of telltale phrases:
  6. NewsFeed
    Taking a Stand Against Tequila SwagA very strange thing happened today. Things started out quite normally: We got our coffee, read our headlines, wrote some stuff, tackled the in-box — and then we got to Andrea Strong’s The Strong Buzz, a cheerful foodie e-mail filled with her musings about the usual food-blog fodder. But something was very wrong. Her latest newsletter was — and this is quite rare — angry. About swag, of all things: This afternoon I received a box from UPS so large I thought it might contain one of those mini refrigerators I used in my college dorm room. It was so massive a box and so heavy that I had to get my brother to bring it upstairs for me. I had no idea what it was since I had not ordered a small refrigerator, or a compact car. Inside I discovered a ridiculous number of those Styrofoam “Esses,” (which stuck to me with static fervor) that concealed a large green wooden treasure chest (locked). When I figured out how to open it (the key was also secreted) I found that this massive blue wood box the size of a mini-fridge contained one bottle of tequila. I screamed. One bottle of tequila and all this waste? And that’s when I sat down to write.