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Pinkberry

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Meltdown at Yolato’s Greenwich Village Location

Just a couple weeks after a press release bragged that Yolato was planning to overtake Pinkberry and Red Mango by installing express locations all around town, the Greenwich Village store is apparently kaput.

Punk’d by Pinkberry

As Pinkberry confessed to its ingredients, New Yorkers justified their fro-yo addiction.

East Village Pinkberry Opens Today, Quickly Lays Down the Law

A new Pinkberry is opening in the old Dojo space on St. Marks between Second and Third avenues today, which is great for everyone except Very Berry a few doors down. But may we ask what’s up with the “PHOTOGRAPHY IS PROHIBITED” sticker in the window? Given that Pinkberry is, after all, a frozen-yogurt joint, this is possibly more ridiculous than GoldBar’s no-photos sign. St. Marks Place is all about punk rock, man! Break the rules by snapping a pic of your friend sipping a green-tea smoothie! ANARCHY! Pinkberry, 24-26 St. Marks Pl., nr. Second Ave. Related: The New Cold War: Frozen Yogurt Invades New York

Cold War: Yolato Now, Red Mango in December, and MySpace Forever

When we mentioned that a new Yolato store is opening today, we wondered when exactly the Red Mango would open across from Pinkberry on Bleecker Street. Now a rep tells us it probably won’t be till mid-December, with stores to follow in Chelsea (63 W. 14th St.), the theater district (723 Eighth Ave.) and Flushing (136-53 Roosevelt Ave). [Ed: Disclaimer — what follows is where we start to lose it a little bit.]

Yolato Founder Donald Park Doesn't Sweat Pinkberry

Yesterday we reported that Yolato is poised to infiltrate the Empire State Building and other strategic locations around the city. Now none other than founder Donald Park tells us that he’s aiming for a minimum of fifteen to twenty outlets in the next year, including at least one Downtown Brooklyn outlet. The outer boroughs, people! The guy means business! What’s more, he’s planning to announce “a very large deal with a very large company” in the next few weeks. You know what that means — Yolato is going national.