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IHOP Introduces Its Own Ultrahip Line of Apparel

If you had to rank all the nation’s top pancake chains by degrees of hipness, we think it would be fair to say that IHOP would come out at or near the top. First it created, or seemed to create, a shadow restaurant in Times Square; then a “hip-hop IHOP” in downtown Brooklyn; and now, to celebrate their 50th anniversary, it created IHOP’s own line of casual wear for the flapjack fashionista with a love of breakfast corporate branding. The shirts seem to mimic the primitivist vibe of the seventies retro tees pioneered from the Cotton Factory and a million other manufacturers. There’s even a trucker hat. But don’t wear it to the hip-hop IHOP. Or anywhere, for that matter. IHOP Celebrates Birthday With Clothing Line [NRN]