The company has launched a venture-capital arm called 301 Inc.
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"It was getting out of hand. I was a grown man, 25 years old, and I was eating cereal all the time."
General Mills is removing fake stuff from all of its cereals in the U.S. and Canada.
It's been eight long years.
The Roots and Tony the Tiger will also make appearances.
Some not so grrrreat news.
This time there's a new little Cheerio in the oven.
Say good-bye to your morning riboflavin.
We haven't seen the last of that cute Cheerios family.
It's a planned collaboration with Yummy Mummy, of course.
Crown Maple Syrup, GranolaLab, and more.
"It's their path, so it really doesn't matter."
Your move, Honey Bunches of Oats.
The company's trying to market to adults.
But no injuries have been reported.
It's actually a trick question.
Plus the latest foodie websites and how Pinot Noir usurped Cabernet Sauvignon's throne, in today's glance at the morning headlines.