"You will never see a Mister Softee truck in Midtown ... If you do, there will be problems, and you won't see him there very long."
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"It's a risky place because the rents are crazy high."
This follows on the heels of midtown staple Sushi Zen's recent shuttering.
It opens today at 33rd Street and Seventh Avenue.
It unites three power women in the industry.
The lounge is one of the best new restaurants in the neighborhood, while the main room offers its own set of slightly more mannered pleasures.
Salt-and-pepper shrimp, a Sichuan-pork flatbread, and of course, fried chicken.
Roberta's pizza! Mimi's Hummus's shawarma! Dough's doughnuts!
It soft-opens, with 21 stellar vendors, on September 14.
His expanded menu includes salt-and-pepper shrimp, a Sichuan-pork flatbread, and large-format dinners.
The alum of the Modern is serving a prix fixe dinner menu for $98.
The costs of utility bills and property taxes are simply too high.
The charcuterie is made in-house, and pastry chef David Carmichael is baking his own baguettes.
"We could have two weeks or a year."
A bacon-topped cheeseburger, to start.
The menu will be supplemented with tea, coffee, and salads, not to mention breakfast and a new namesake prosciutto sandwich.
The portable Papaya will offer all of the dogs and juices and tweet its locations daily.
The restaurants opened last October.