The brewery will attempt to create a better IPA that stays sessionable.
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Jon Carpenter will oversee recipe development and production as the reinvented brewery seeks growth in the world of craft beer.
Jesse Houck, a veteran of Drake's, will take his place at the well-funded label.
Tony Yanow and team plan a 30 beer-strong portfolio that taps the creativity of its former Dogfish Head brewer.
Even though half the world announced it was open last Monday, fans are still holding their breath.