Laurent Gras Creates His Own Launch Blog, and It Rules
>Since Sam Mason and Tailor absorbed a world of abuse for the ongoing chronicle that was the Launch, most chefs have been pretty wary about broadcasting the development of their restaurant projects. But clearly Laurent Gras, the talented chef best known here for his work at Peacock Alley, wasn’t fazed. Gras is launching an ambitious haute cuisine restaurant in Chicago, L20, and recently launched a blog detailing the process: the how and why of the butter program, the bread, even the very wood of the place. It’s a fascinating view of how one of the country’s top chefs thinks about creating a restaurant, told in the first person. It may not have the unintentional comedic value of the Launch, but it’s a great read and may actually give you a reason to want to visit Chicago.