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Frozen Yogurt

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Meltdown at Yolato’s Greenwich Village Location

Just a couple weeks after a press release bragged that Yolato was planning to overtake Pinkberry and Red Mango by installing express locations all around town, the Greenwich Village store is apparently kaput.

Punk’d by Pinkberry

As Pinkberry confessed to its ingredients, New Yorkers justified their fro-yo addiction.

Red Mango to Open December 6 With a Veritable ‘Free-Fro-All’

Official word has come that Red Mango’s first NYC location at 182 Bleecker — long a source of fascination — will open at 4 p.m. on December 6 with “FREE FROZEN YOGURT, GIFT CARDS, GIFT BAGS, MUSIC PRIZES” (emphasis theirs). Obviously they’re trying to trump Yolato which promised free fro-yo at their recent opening only to dole out sample sizes. So will Red Mango be fudging it, too? The publicist assures us “free frozen yogurt” means an honest-to-God half-cup (small-size) serving. We have this on tape (kidding). Gifts, meanwhile, will go to the first 50 people in line and will also be given to people throughout the day, especially people who can answer trivia questions like, “How many calories are in Red Mango?” That we’re not kidding about — so study up! Earlier: Cold War: Yolato Now, Red Mango in December, and MySpace Forever

Cold War: Yolato Now, Red Mango in December, and MySpace Forever

When we mentioned that a new Yolato store is opening today, we wondered when exactly the Red Mango would open across from Pinkberry on Bleecker Street. Now a rep tells us it probably won’t be till mid-December, with stores to follow in Chelsea (63 W. 14th St.), the theater district (723 Eighth Ave.) and Flushing (136-53 Roosevelt Ave). [Ed: Disclaimer — what follows is where we start to lose it a little bit.]

Yolato Founder Donald Park Doesn't Sweat Pinkberry

Yesterday we reported that Yolato is poised to infiltrate the Empire State Building and other strategic locations around the city. Now none other than founder Donald Park tells us that he’s aiming for a minimum of fifteen to twenty outlets in the next year, including at least one Downtown Brooklyn outlet. The outer boroughs, people! The guy means business! What’s more, he’s planning to announce “a very large deal with a very large company” in the next few weeks. You know what that means — Yolato is going national.

Cold War Continues: Bigger, Badder Yolato Opens Wednesday

On guard: On Wednesday a 50 percent larger Yolato (the first one under a partnership with Lenny’s Sandwiches) opens at 145 Park Avenue between 41st and 42nd with free fro-yo gelato for all. You might want to make note of that. And the invasion will continue! By the end of the year, freestanding stores will also come to the Empire State Building (which will serve as the flagship, opening in mid-December) and 180 Lafayette in Soho, plus there are plans for a large store in the Lenny’s at 9th Street and Sixth Avenue and nine other “express” stores in other Lenny’s locations. That's THIRTEEN Yolatos for you; hope it's enough. Meanwhile, on the Bleecker Street front, Red Mango still has not opened, giving the new Pinkberry a solid two-month head start. Ritual suicide may be in order. Related: The New Cold War: Frozen Yogurt Invades New York