The New Cold War: Frozen Yogurt Invades New York
Now that Red Mango the first big Korean fro-yo chain, and thus the progenitor of the new wave started by Pinkberry, which hails from LA is coming to New York, it’s time to take stock of the ever-growing number of frosty options. Since Pinkberry first opened its doors here last year, the dessert has descended across the city like a cold curtain. It was only in June that Rob and Robin shortlisted the new frozen-yogurt options, and since then /eks/ and, soon, Red Mango have been added. How to separate the Pinkberrys from the Yolato from the gelatos? We had to make up a chart to parse it all (full disclosure: We cheated a little by including Grom, which isn’t strictly fro-yo but it is an excellent new gelato spot). After the jump, our guide to the new yogurt culture. What’s your favorite? Email us and we’ll print the results.
The Yogurt That Started It All Is on Its Way — But Where?
The frozen-yogurt battle between Pinkberry and its competitors (Yolato, Öko, /eks/, et al) is pretty much a big bore by now, but the impending arrival of the grandfather of all Korean yogurt chains, Red Mango, may stir the pot a little yet. In sheer number of living germs or “cultures” as they’re called in the yogurt business, Red Mango claims to have an almost Malthusian population advantage. “To be called yogurt, a typical refrigerated supermarket product needs to have 10 million cultures. Ours has 500,” a Red Mango representative told us. But the big mystery is where Red Mango will land. A Grub Street informant noticed a sign in Flushing announcing a new store. Given the area’s large Korean population, this makes sense. But the company has spoken only of its future Manhattan store, at 723 Eighth Avenue. Just how many Red Mangos are on the way? And why are they called Red Mango when they sell yogurt? When we find out, we’ll let you know.
Rayuela Brings More Brunch to the LESDumbo/Fulton Ferry: Friday night at Rebar promises “free partial-nude drawing.” [Dumbo NYC]
East Village: Simone on First Avenue is closed, but let’s pray not for good. [Down by the Hipster]
Lower East Side: Rayuela has launched a weekend brunch with arepas and poached eggs, churros and Mayan chocolate, and guanabana mimosas plus live salsa music Sundays. [Grub Street]
Midtown West: Just when you thought he’d had enough of the limelight, Rocco DiSpirito will be the guest chef tomorrow at the Condé Nast cafeteria. [Eater]
Times Square: Ruby Tuesday will sidle up next to Red Lobster but may fare better with New York diners thanks to “fully upholstered chairs.” [Lost City]
Williamsburg: New fro-yo destination /eks/ whips up fresh organic yogurt and incorporates recycling holes into its cartoon-covered walls. [Gridskipper]