Howard Schultz says the fancy Reserve brand is "the future of the company."
K-Cup sales are in decline, and its Kold soda machine looks DOA.
People who drink three to five cups a day will live longer, basically.
Pumpkin Spice Lattes will be a tough sell in a country that takes its coffee so seriously.
It's the latest craft-coffee company to go mass.
The coffee behemoth has discovered a beverage trend known as "cereal milk."
It theoretically "caters specifically to the bold, rich desires of New Yorkers."
"My intention is to work the hardest to become America’s Coffee Roaster."
"We want to take what we're doing at Mott Street and kick it up a notch."
Carefully controlled "accidents."
The concept was originally supposed to open in Brooklyn.
They can tolerate the equivalent of a 150-pound person drinking 500 shots of espresso.
An additional 5 to 20 cents, to be exact.
Apparently, there's a good chance it'll be from McDonald's.
Muralist Maya Hayuk filed a lawsuit against the coffee chain for $750,000.
"Philadelphia is going to be home base for the next generation of coffee."
With nontraditional mix-ins like coconut cream, maple syrup, and orange seltzer.
The drink's gone MIA from the menu at many locations.
How about some single-estate heirloom coffee beans and a quick whip of raisin-infused, organic milk?