The company has launched a venture-capital arm called 301 Inc.
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"It was getting out of hand. I was a grown man, 25 years old, and I was eating cereal all the time."
General Mills is removing fake stuff from all of its cereals in the U.S. and Canada.
It's been eight long years.
The Roots and Tony the Tiger will also make appearances.
Some not so grrrreat news.
This time there's a new little Cheerio in the oven.
Say good-bye to your morning riboflavin.
We haven't seen the last of that cute Cheerios family.
It's a planned collaboration with Yummy Mummy, of course.
Crown Maple Syrup, GranolaLab, and more.
"It's their path, so it really doesn't matter."
Your move, Honey Bunches of Oats.
The company's trying to market to adults.
But no injuries have been reported.
It's actually a trick question.
Plus: New Jersey State Police will step up patrols during Sunday's Super Bowl; and cereal boxes are the most widely read medium, all in our morning news roundup.
Plus: Global food prices continue falling; and Martha Stewart compares sausage casings to condoms, all in our morning news roundup.
Plus Martha Stewart's sausage-casing condoms, and more, all in our morning news round-up.
Phillies Fans Get The First Taste of MLB’s At Bat App; Starbucks Raises The Price of Labor-Intensive Drinks
Plus now you can cereal marshmallows without the cereal, and the forthcoming food site The Daily Meal hires an editor, all in our morning news roundup.