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Alicia Keys

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Alicia Keys Takes Over Rayuela for a Couple of Afternoons

No way it’ll be quite as awesome as Justin Timberlake getting blasted out of Southern Hospitality in Pepsi’s Super Bowl ad, but we have intel that songstress Alicia Keys is shooting a commercial at Rayuela today and tomorrow. We’re not sure what the ad will be for, but chances are Rayuela’s dining-room olive tree will play into it. Between this and R.E.M.’s wine crawl, location scouts are all over the LES. Related: Pepsi's Super Bowl Ad Drags Justin Through NYC R.E.M. Goes on Lower East Side Wine Crawl, Performs for Lucky Few

Where Padma Eats Cheap in New York

Padma Lakshmi
Tangy Tart Hot & Sweet. That’s the name of model turned Top Chef dictatress Padma Lakshmi’s new cookbook, and that’s just how she behaved before swooning fans last night at her Strand book signing. After donning “serious” glasses to read food-related mini-memoirs from the book, she told the crowd that saying “Please pack your knives and go” to Top Chef’s weekly loser was “the hardest part of my job” … and divulged that men often ask her to say it to them in a dominatrix-y sort of way. (“It creeps me out!” she insisted.) She said the show had knocked down any remaining foodie limits she might have had: “I’ll put anything in my mouth once.” Oh, Padma!