tie-ins

How to Get These Very Limited Shake Shack x Allbirds Sneakers

It’s like Stan Smith meets Danny Meyer.

Think the wait at the Madison Square Park Shake Shack is long now? Well, just you wait until Thursday, when Danny Meyer’s burger chain welcomes Allbirds, maker of the ecofriendly shoe that’s somehow become both quintessential Silicon Valley and Soho. The brands collaborated on an exclusive pair of shoes — the Allbirds x Shake Shack Tree Runners — that will have their one-day release this Thursday at the park’s original Shack.

Similar to Allbirds’ other styles, the special-edition kicks are subtle: all-white, unisex, and like all the Tree Runners, made from sustainably harvested eucalyptus trees. However, these do come with green laces and a subtle Shake Shack burger logo stitched into the tongue. They look pretty good! Here’s how you can get a pair: They’re available on May 24 between 10 a.m. and 8 p.m. at the Madison Square Park Shack. For $100, you can snag a pair of shoes, plus a three-pack of laces, and a shake created especially for the occasion. Culinary director Mark Rosati says it’s called the Hokey Pokey, and involves vanilla frozen custard with honeycomb pieces, chocolate, toffee, and whipped cream — and if you’re wondering what on earth any of that has to do with promoting the brands’ ostensibly shared business principles, the answer is it was a trick question: It’s “an ode to the nostalgic ice cream of New Zealand, Allbirds’ homeland.”

How to Get Some Very Limited Shake Shack x Allbirds Sneakers