New Yorkers, it’s time to activate the Early SantaCon Warning System — the annual slosh-fest returns on Saturday.
Most rational beings, of course, hate the festive event that lays siege to New York and a growing list of other defenseless cities worldwide, but this year, a Manhattan ad agency is confronting would-be revelers head-on with a #SitOutSantaCon campaign. Rather than detail the horrors of, say, alcohol poisoning, DiMassimo Goldstein’s video urges participants to think of society’s most vulnerable: the poor kids whose innocence they’re going to ruin.
You don’t want to be the person who made a 5-year-old boy say, “I told Santa I wanted a new bike for Christmas, and he said he was ‘too high for this right now.’”
If their video is preaching to the choir because you’re not down for 2 p.m. knife fights, bites off some stranger’s pizza, or bearded revelers ensconced in piles of their own puke, then make sure to avoid these midtown and East Village bars tomorrow. Godspeed.