Burger King’s marketing stunts are often annoyingly invasive (hacking people’s Google Homes, attempting coup d’états of European countries — the list goes on), but even fast-food corporations get altruistic every now and then: Adweek says the chain used a promo for its new BK Stacker sandwich in Argentina to give free prostheses to disabled people.
The chain says it passed out 1,000 fake hands to people, all told. On July 5, it sold the Stacker Atomic 5.0 burger for 50 percent off, and donated all of the sales to the Atomic Lab, a start-up based in Argentina that 3-D-prints prosthetic appendages, then gives them away for free. With five patties and multiple layers of bacon and cheese, the Stacker Atomic 5.0 might cause some new health problems, but the recipients seen in Burger King’s ad seem excited.
