Ben & Jerry’s Now Sells Cereal-Milk Ice Cream

By

Proving yet again that America will never hit peak cereal milk, Ben & Jerry’s has launched a new trio of flavors that it’s calling Cereal Splashbacks. The idea, of course, relies on the same throwback factor Christina Tosi masterfully captured with her Milk Bar version, a dessert meant to re-create the only circumstances under which she’d ever drunk milk as a child. Also like Tosi, who prefers sticking to unfancy “staple grocery items,” Ben & Jerry’s riffed on the supermarket-cereal-aisle classics. There is Fruit Loot, a nod to every kid’s favorite rainbow-colored rings (though, name notwithstanding, the actual cereal pieces it uses are more like Fruity Pebbles). There is Frozen Flakes, which pays respects to the original brand of toasted corn. And there’s Cocoa Loco, seemingly an homage to Cocoa Krispies. The dairy base of all three is cereal milk, with crunchy swirls of the respective cereals mixed in.

But the bad news is that you can’t just waltz into your local grocery store and buy a pint to enjoy at home in your pajamas. For a bowl, you’ll have to visit a scoop shop in person.

Ben & Jerry’s Now Sells Cereal-Milk Ice Cream