Yet Again, a New Ramen Ad Is Better Than Anything on American TV

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If it wasn’t already clear, the best thing on television right is … Japanese ramen commercials. Behaving as if the world isn’t about to be set on fire, Cup Noodles — the No. 1 food of college students everywhere — released a new ad that features decked-out samurais surfing, skating, BMXing, skiing, and, uh, pogo-ing. It’s not really clear what this has to do with microwavable noodles, but it’s cool, even if the tag line (“crazy makes the future”) hits a little too close to home these days.

A New Ramen Ad Is Better Than Anything on American TV