the chain gang

Burger King’s Whopper Burrito Launches Nationwide Next Week

"Funky," but "not polarizing."

Unlike Whopper cologne or hands-free Whopper holders, it looks like Burger King’s “Whopperrito” was not merely an elaborate attempt to troll detractors. The follow-up to the Whopper hot dog is arguably the laziest fast-food item since, well, any time Taco Bell has made a new “taco,” and will officially roll out nationwide next Monday. To ratchet up excitement, Burger King announced today the Whopperrito costs just $2.99 and is only going to be around “for three to four months.” The chain informs anybody ordering this thing for its taste not to expect spicy — “It’s funky, but it’s not polarizing,” whatever that means. (Not half bad as a campaign slogan, though.)

Bloomberg asks Burger King if it’s diving into burritos right now because Chipotle is looking vulnerable, and also maybe because of Chipotle’s imminent plans to make burgers. North American president Alex Macedo says the answer to that is no, but he does allow that “It’s certainly one of the first times that we’ve tapped into the Tex-Mex category,” which Burger King has discovered people like due to “the freshness of it” and “the mix of flavors.” It’s entirely unclear whether he thinks this explains why, besides the tortilla, literally the only difference between a Whopper and a Whopperrito is that there’s melted cheese instead of mayonnaise.

Burger King’s Whopper Burrito Will Launch Next Week