Taste-Testing the New Kellogg’s Cereal Café
On July 4, Kellogg’s opened its first-ever cereal-centric restaurant in New York’s Times Square, and even though this isn’t a totally novel concept (remember Cereality?), people are excited. Part of the appeal is that Kellogg’s tapped Momofuku Milk Bar’s Christina Tosi to create $7.50 bowls of fanciful cereal, like “Pistachio & Lemon” (Special K, Frosted Flakes, pistachios, lemon zest, thyme) and “Berry Me in Green Tea” (Rice Krispies, strawberries, green-tea powder). You can also “raid the pantry” to mix and match yourself, or opt for one of the cereal sundaes, with a base of Blue Marble soft-serve.
To see what all the hype’s about — and whether the chef-driven bowls are any better than what you’d make at home, in your pajamas — New York’s chief critic, Adam Platt, and Grub’s senior editor, Sierra Tishgart, embarked on a very serious research assignment.