Sriracha Has a Rags-to-Riches Origin Story You Probably Had No Clue About

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Sriracha is everywhere these days. It’s in tacos, popcorn, beer, vodka, and now even McDonald’s burgers. If it’s edible, chances are there’s a Sriracha-ized version of it. But this well-known hot sauce has humble beginnings. And it went from obscurity to ubiquity without any advertising dollars at all.

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A Brief History of Sriracha