Craft Breweries Mailed Peyton Manning Beer That Isn’t Budweiser

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Manning's haul from the "care pack."

It was actually two care packs — one to Broncos headquarters, and one to Manning’s agent. (A really cynical person would point out a third to his wife also might’ve been a safe play.) The packs contained ten beers each, including six from Manning’s own Colorado: Sprecher’s Black Bavarian, Dry Dock’s Apricot Blonde, Upslope’s Craft Lager, Steamworks’ Colorado Kolsch, Beer Republic’s Racer 5 IPA, Sam Adams’s Boston Lager, Boulder Beer’s Mojo IPA, Left Hand’s Sawtooth Ale Nitro, Full Sail’s Session Cream Summer Ale, and Denver Beer Co.’s Graham Cracker Porter.

Brewers Association executive Julia Herz explains:

While the feat did indeed earn Mr. Manning the right to kick back with his teammates for a beer or two, the seemingly shameless plug of the World’s largest beer company made many in craft beer land confused.

So, the Brewers Association … put together a care package for the talented quarterback in hopes of helping him find another post-game refreshment. Since Peyton happens to play in one of the most beer-centric states in the nation, we made sure to include a good number of beers that were local to Colorado in addition to a few other classic and approachable options from around the country.

It was actually two care packs — one to Broncos headquarters, and one to Manning’s agent. (A really cynical person would point out a third to his wife also might’ve been a safe play.) The packs contained ten beers each, including six from Manning’s own Colorado: Sprecher’s Black Bavarian, Dry Dock’s Apricot Blonde, Upslope’s Craft Lager, Steamworks’ Colorado Kolsch, Beer Republic’s Racer 5 IPA, Sam Adams’s Boston Lager, Boulder Beer’s Mojo IPA, Left Hand’s Sawtooth Ale Nitro, Full Sail’s Session Cream Summer Ale, and Denver Beer Co.’s Graham Cracker Porter.

Brewers Association executive Julia Herz explains:

[Denver Post, CraftBeer.com]