Coca-Cola Is Still Funding Pro-Soda ‘Studies’

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Not so great for weight loss after all.
Not so great for weight loss after all.

Global Energy Balance Network, Coca-Cola’s sham health-research group, may officially be dead, but that doesn’t mean all of Coke’s fun fake science has to stop! After a "landmark" study claimed last November that diet drinks had a "neutral" to "even beneficial" effect on weight when compared to water, the Sunday Times looked into a few things and found this team’s research was funded by — surprise! — an institute made up of Coca-Cola, PepsiCo, Nestlé, and other food-industry executives. Three of the five officers at the International Life Sciences Institute in fact work for Big Food.

The Times writes:

The review of thousands of research papers — headed by academics at Bristol University — made headlines when it was published in November and provided rare good publicity for the fizzy drinks industry.

Bristol University announced the research but did not disclose the funding in its press release. It said last week other organisations had supported the work and it had not provided details of funding for “reasons of space”.

Global Energy Balance Network, Coca-Cola’s sham health-research group, may officially be dead, but that doesn’t mean all of Coke’s fun fake science has to stop! After a "landmark" study claimed last November that diet drinks had a "neutral" to "even beneficial" effect on weight when compared to water, the Sunday Times looked into a few things and found this team’s research was funded by — surprise! — an institute made up of Coca-Cola, PepsiCo, Nestlé, and other food-industry executives. Three of the five officers at the International Life Sciences Institute in fact work for Big Food.

The Times writes:

As one doctor and adviser to the U.K.’s National Obesity Forum told The Independent, "To suggest that diet drinks are more healthy than drinking water is laughable unscientific nonsense," adding: "If you want good science you cannot allow corporate sponsorship of research." Seems like good advice, some that might let the sneaky people at Coke sleep with a better conscience, too.

[Times, Independent via Consumerist]