The Coca-Cola and PepsiCo empires have decided, at the same time, to try to buy a chunk of Chobani. Insiders “familiar with the matter” tell Reuters that the Greek-yogurt-maker wants to sell off somewhere between 10 and 20 percent of the company, and that the soda giants are the two biggest suitors right now. Either one’s investment could reportedly make Chobani worth as much as $3 billion, and would arm it with a “strategic” partner for distribution and manufacturing. Presumably, Coke and Pepsi think that they’d get to own a stake of a product that people aren’t fleeing with abandon.
This potential investment comes shortly after news that Chobani founder Hamdi Ulukaya has purchased a piece of innovative coffee chain La Colombe, which is trying to get those low-cal canned lattes into convenience stores.