The Surge Soda Comeback Takes Its Next Major Step

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Bringing citrus back.
Bringing citrus back.

Exactly a year ago, Coca-Cola brought back Surge, the first in what’s become a full-on wave of ’90s rereleases. Problem was, Surge was an Amazon “exclusive,” and fans wiped out all of the $14 12-packs within hours, leaving people to pay, say, $244 on the black market.

But yesterday marked the official rerelease of Surge cans in a smattering of brick-and-mortar stores. To try and make things easier, the brand has put up a map that plots Surge’s whereabouts at independent retailers. Purveyors on the list are mainly clustered in the South, the mid-Atlantic states, and the Midwest, and unless New Yorkers are cool road-tripping to Norwalk, Connecticut, for their fix, they’re also out of luck for now.

[CNN]

The Surge Soda Comeback Takes Its Next Major Step