CEO Patrick Doyle revealed the plan to USA Today, whose story boldly predicts the tweet-a-pizza system will appeal to “ultra tech-savvy” youngsters who are “also ultra-pressed for time.” Doyle assures that the company has pared the whole ordering ordeal “down to a five-second exchange.”
The trick goes live next Wednesday, May 20, but in the meantime, people can get the same effect by subbing the hashtag #EasyOrder for the pizza emoji.