When people reach a ridiculous, Snoop Dogg level of stoned, Cap’n Crunch doughnut holes atop a pile of biscuit tacos suddenly become a “foodie experience.” The problem, of course, is how to get off the couch and to a Taco Bell.
This question has apparently bugged Taco Bell for a while, too, leading CEO Brian Niccol to announce that “by late this year,” Taco Bell will start rolling out delivery. He says it’s the top-ranking request from consumers, and that he’s been working to find the right model. How to keep Doritos Locos from getting soggy? How much would customers pay for the convenience? “We have to figure it out,” Niccol says, “and I can tell you right now we don’t have it figured out.”