The Chain Gang

McDonald’s Will Bring Back Fancy Burgers to Compete With Shake Shack and Five Guys

Beefed up.
Beefed up. Photo: McDonald’s

Now that the Big Mac is up against the ShackBurger and an army of other affordable, high-quality competitors, McDonald’s is feeling the pain — so it’s reintroducing its sirloin burgers. The “Angus Third Pound” line rolls out later this month, with three varieties that cost $5 each. These patties will be the largest on the menu since 2013, which was the last time they appeared, and at the time, customers complained they were too expensive.

The three varieties include a no-frills version called Lettuce & Tomato, another with bacon and cheese, and then the Steakhouse, the line’s showstopper that piles on grilled mushrooms, grilled onions, white Cheddar, and a peppercorn sauce. All three have a mystery ingredient called “beef seasoning” that might undercut the line’s higher-quality perception — it sure doesn’t sound appealing. Also, to make the burgers seem even more fancy, it looks like they’re being served on wood boards:

[AP, Time]

McDonald’s Will Bring Back Fancy Burgers to Compete With Shake Shack and