Ever since Budweiser’s “proudly macro” Super Bowl ad insulted the craft-beer movement, there’s been some drama. Now the Budweiser marketing team is back on the offensive, trolling micro-brew drinkers by going deep into enemy territory: Brooklyn during 2015 Beer Week. The company set up a fake bar so it could hand out samples of a special, unnamed beer the bartender says has a “crisp, fast finish,” comes from “a 139-year-old recipe,” and is “aged in beechwood.” (Spoiler: It’s Bud.)
For camouflage, Budweiser took over the Shop Brooklyn, a hip new Bushwick spot that surely appeals to craft-beer loyalists. But as it turns out, the most damning statements caught on hidden camera are simply “that’s a Budweiser?” and “that’s awesome.”