Openings

Beyoncé and Gwyneth Paltrow’s Go-To Caterer Is Now Baking for the Masses

Blood-orange galettes with thyme.
Blood-orange galettes with thyme. Photo: Melissa Hom

When Jamie Schmones Erickson launched Poppy’s Catering in Cobble Hill two years ago, she dreamed of running a proper bakery. But her catering quickly became so popular among New Yorkers that it took over her entire kitchen: She landed high-profile clients that include brands like J.Crew, Nike, and Chanel, and celebrities like Gwyneth Paltrow, Beyoncé, and Gisele Bündchen. (Totally casual.)

But this past winter, Erickson expanded and took over a new production kitchen on Columbia Street, and she recently started a pop-up series on weekends. She opens Poppy’s to the public and sells Poppy’s beloved baked goods (coconut-blueberry cake, granola, chocolate babka) and savory foods — made by chefs Caren Rothman and Sharone Yaron. The next pop-up is this Saturday, March 14 (tomorrow!) from 9 a.m. to 3 p.m., and there’s also one planned for March 28. Right now, Erickson’s opening the bakery up to the public every other Saturday, but she plans to do it weekly.

It’s all very exciting for Erickson, who has grown up in the restaurant business. She named Poppy’s after her grandfather, who worked the counter at B&H Dairy for 40 years. Before launching Poppy’s, she ran the catering department at City Bakery. Take a look at a few of the Poppy’s treats — and stop by and say hello tomorrow:

Black sesame, apple, and ricotta bundt cake with lemon glaze.
Black sesame, apple, and ricotta bundt cake with lemon glaze. Photo: Melissa Hom
Chocolate babka.
Chocolate babka. Photo: Melissa Hom
Tomato, cheddar, and caramelized onion frittata.
Tomato, cheddar, and caramelized onion frittata. Photo: Melissa Hom
Rye bread tartines with beet-cured salmon and pickled mackarel.
Rye bread tartines with beet-cured salmon and pickled mackarel. Photo: Melissa Hom
Lentils, basmati rice, and chickpeas with pistachios, rainbow carrots, ricotta salata, sunchoke chips, and herbs.
Lentils, basmati rice, and chickpeas with pistachios, rainbow carrots, ricotta salata, sunchoke chips, and herbs. Photo: Melissa Hom
Ciabatta with house-made porchetta, Brussels-sprout kraut, pickled beets, pea shoots, mustard, and horseradish creme fraiche.
Ciabatta with house-made porchetta, Brussels-sprout kraut, pickled beets, pea shoots, mustard, and horseradish creme fraiche. Photo: Melissa Hom
Naan with house-made paneer cheese, basil-mint-cilantro chutney, roasted vegetables, and savoy spinach.
Naan with house-made paneer cheese, basil-mint-cilantro chutney, roasted vegetables, and savoy spinach. Photo: Melissa Hom
The Poppy's space.
The Poppy's space. Photo: Melissa Hom

Poppy’s Catering, 243 Degraw St., Brooklyn, no phone yet

Beyoncé and Gwyneth Paltrow’s Go-To Caterer Is Now Baking for the Masses