Poor Mikey

PepsiCo Wants to Patent Granola Bars Stuffed With Pop Rocks

Snap, crackle, and pop.
Snap, crackle, and pop. Photo: Shutterstock

Right now in some windowless PepsiCo food lab, scientists are doing crazy and secret things to everybody’s favorite exploding candy — enough, at least, to convince the Quaker Oats parent company it’s time to go after a patent. Sure, companies file preemptively for all kinds oft-trademarked things, all the time, but a healthy-ish granola bar sold with some sugary, carbonated land mines embedded right in there seems so trashy it’s destined to become a reality.

“Bite-size pieces, orbs, donuts, and other three dimensional geometric shapes are [also] contemplated within the scope of the invention,” the patent — for a “particulate mixture either therein or as a coating to the chewy granola product base,” specifically — says. There goes that “all-natural” label.

[Food Navigator]

PepsiCo Wants to Patent Granola Bars Stuffed With Pop Rocks