Blue Bottle Has Launched Its New Coffee-Delivery Service

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Minimalist new packaging, another Blue Bottle hallmark.
Minimalist new packaging, another Blue Bottle hallmark. Photo: Courtesy of Blue Bottle

Marking a big step in the $26 million expansion plans of Blue Bottle Coffee, the chain is launching a new mail-order subscription service called Blue Bottle at Home. The reason, according to a post on Blue Bottle’s official site, is that the company is in the home stretch of acquiring the Tonx coffee delivery service, and this new move will expand the company’s reach considerably. (Other roasters, such as Intelligentsia and Stumptownm offer similar services.) Tonx co-founder Nik Bauman, now Blue Bottle’s “director of digital product,” tells Fortune they’ll really be “sweating the details” here, a very Blue Bottle–ish thing to do. New and existing subscribers can choose from subscriptions of single-origin beans, blends, or an espresso-specific subscription. (Sizes are also variable: — 6-, 12-, 24-, or 36 ounces are available.) And it all arrives in your mailbox, according to Fortune, within 24 hours of being roasted. [Blue Bottle Blog, Fortune, Earlier]

Blue Bottle Has Launched Its New Coffee-Delivery Service