Is Whole Foods Intentionally Mislabeling Its Greek Yogurt?

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The plain truth? Photo: Courtesy of Whole Foods

A new lawsuit from the Subway-Footlongs-aren't-technically-12-inches-long law firm DeNittis Osefchen claims that Whole Foods' house-brand yogurt contains more sugar than disclosed on the label. Their class-action suit, filed in several states, cites a disparity between the two grams of sugar on labels of store brand 365 Everyday Value Plain Greek Yogurt and a Consumer Reports spot-check last month that indicated the yogurt had 11.4 grams of sugar per serving. The lowball number "raised eyebrows because it is much lower than competitors," which range between five and ten grams. The mislabeling is a danger to diabetics, they point out, and anyway, "If you're going to sell yourself as the health-food grocery store, you ought to be right."

Whole Foods stands by the two-gram figure. A company rep issued a statement to customers stating its yogurt is checked by "a reputable third-party lab using FDA-approved testing methodology to determine the labeling," but that it is looking into the claims. Here's the full statement:

We strive to only provide the highest quality products with accurate product labeling under our 365 Everyday Value line. This product was tested by a reputable third party lab using FDA-approved testing methodology to determine the labeling. We recognize that Consumer Reports is a trusted publication and are looking into why their test results differ from ours.

It's Greek to Them: A Whole Foods Yogurt Conspiracy? [Philly Daily News]
Class Action Says Whole Foods Falsely Marketed Sugar Content of Greek Yogurt [SE Texas Record]